Statens Pensjonskasse is focused on effective processe, so the members will receive as much as possible for their pensions. To identify precise measures for increased self service, the members were segmented after their behaviour. Members with similar behaviours and drivers were placed in the same segment. After this, a number of highly focused measures were identified to influence their behaviours.
This resulted in a data platform that enables continous segmentation of the members, based on actual behaviour, cost effective and precise measures for increased self service behaviour.